Abandoned Baskets

Abandoned Basket Email

An abandoned basket email is a powerful tool for any travel business. It automatically sends an email to a potential customer who has added items to their booking engine but left without completing the purchase. This feature is crucial because it addresses a common issue in online travel sales - people often browse and compare options before committing. By reminding customers of their chosen travel plans and offering a gentle nudge to complete the booking, abandoned basket emails can significantly increase conversion rates and recover potentially lost sales. Including this in your technology package can directly impact your bottom line by turning hesitant browsers into paying customers.